Read this book "Understanding Film" specifically the sound design section Trying to get a better understanding of the industry and how the pros approach any given situation. Found some of the most helpful hints do better understand how sound effects actively affect the viewer. Understanding these issues I found really help my approach to game design and not only for sound purposes. We as creative's can apply this information to a lot of different areas only limited by ourselves.
Giannetti, L. (1999). Understanding Movies. Prentice Hall, New Jersey. pp. 200-236
Cinematic sound is that which does not simply add to, But multiplies two to three times, the effect of the image. Akira Kurosawa
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